Infographics, stumbling on it, will make you stick with it in a considerable time. The medium is eye-catching, flowing and compelling. Take a look at this one. For sure you know what I mean after you clicked that link. Infographic contains the author’s whole content ideas and perspective presented in a visually masterful image. Inside it, are information, data sets, graphs, numbers and more, interlinked together to produce a story in one single fantastic image.
For readers, infographic is a great way of saving time in consuming valuable contents. Also it is presented in a non boring easy to understand post. If you let your audience to choose between a 2,000 word article and a one image infographic post to represent a certain content. We all knew what will be their choice.
For content creators and businesses, infographic is an effective way of producing high shareability rate articles. It will result on more virality and attracts good traffic too. Publishing more valuable infographics will result for more authority scale for that particular brand owning it. SEO and social media campaigns of the companies are also main benefactors.
Here’s a great collection of social media infographics from Social Media Marketing Tips and Tricks. It’s a win-win for both audience and content creators. Infographics are here to stay. Any thoughts my good buddies? :)
- The State of Infographics (sowhatsocial.com)